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Praktikus tudásanyag - Oxford Very Short Introduction

Praktikus tudásanyag - Oxford Very Short Introduction

A sorozat valóban az, aminek a neve is ígéri: egy rövid bevezető, egy mini zsebkönyv.

A Very Short Introduction sorozat valóban az, aminek a neve is ígéri: egy rövid bevezető, egy mini zsebkönyv – sorozat a legkülönfélébb témákban.
Ismeretterjesztő könyv, praktikus tudásanyag a bizonytalan ismeretek pótlására, kedvcsináló egy új témához, beszélgetést, gondolkodást és érvelést ösztönző, vitaindító könyv.

Persze nem csupán száraz ismeretanyagot kapunk: szórakoztató, izgalmas részletek fűszerezik a tudományos igényű köteteket. És a téma iránti további érdeklődés kielégítésére bőséges ajánlott olvasnivalóval látták el.

Mi azt szeretjük benne, hogy a nagy kérdésekre nem csak egzakt válaszokat ad, hanem az alternatívákat, a lehetséges válaszokat, az elméleteket és a teóriákat is felsorolja.

Úgy tanít, hogy közben enged gondolkodni.

Válogasson a több mint száz cím közül!
Változatos témakörök - tudomány, plitika, művészet, irodalom, történelem, életutak.  A Very Short Introduction (link)

  • Shakespeare's Sonnets and Poems (A Very Short Introduction)

    Shakespeare's Sonnets and Poems (Very Short Introduct. 534)

    Post, Jonathan, F.S.
    Kiadó: Oxford University Press
    - Covers all of Shakespeare's poems, including the Sonnets and his major narrative poems, offering fresh analyses of the core themes and the most dramatically compelling moments- Gives an enhanced view of the art of Shakespeare's poetry in light of his own drama and the writing of several important contemporaries.- Explores connections between Shakespeare's poetry and the plays, and considers parallels with other arts of the period to illuminate Shakespeare's writing- Discusses the Afterlife of Shakespeare's poetry, especially the Sonnets, and considers later authors whose works were influenced by these poems
    Tovább
    ISBN: 9780198717577
    nyelv(ek): angol
    Raktárkészlet: 1-10 pld
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  • English Literature: A Very Short Introduction

    English Literature (Very Short Introduction - 249)

    Bate, Jonathan
    Kiadó: Oxford University Press
    Sweeping across two millennia and every literary genre, acclaimed scholar and biographer Jonathan Bate provides a dazzling introduction to English Literature. The focus is wide, shifting from the birth of the novel and the brilliance of English comedy tothe deep Englishness of landscape poetry and the ethnic diversity of Britain's Nobel literature laureates. It goes on to provide a more in-depth analysis, with close readings from an extraordinary scene in King Lear to a war poem by Carol Ann Duffy, anda series of striking examples of how literary texts change as they are transmitted from writer to reader.The narrative embraces not only the major literary movements such as Romanticism and Modernism, together with the most influential authors including Chaucer, Donne, Johnson, Wordsworth, Austen, Dickens and Woolf, but also little-known stories such as theidentity of the first English woman poet to be honoured with a collected edition of her works. Written with the flair and passion for which Jonathan Bate has become renowned, this book is the perfect Very Short Introduction for all readers and studentsof the incomparable literary heritage of these islands.
    Tovább
    ISBN: 9780199569267
    nyelv(ek): angol
    Raktárkészlet: 1-10 pld
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  • Branding (Very Short Introduction - 527)

    Branding (Very Short Introduction - 527)

    Robert Jones
    Kiadó: Oxford University Press
    Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreadsacross the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware andbrand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape.In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many differentkinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. FinallyJones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
    Tovább
    ISBN: 9780198749912
    nyelv(ek): angol
    Raktárkészlet: 1-10 pld
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    3 275 Ft

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  • Climate Change (Very Short Introduction - 118)

    Climate Change (Very Short Introduction - 118)

    Maslin, Mark
    Kiadó: Oxford University Press
    Climate change is still, arguably, the most critical and controversial issue facing the world in the twenty-first century. Previously published as Global Warming: A Very Short Introduction, the new edition is now Climate Change: A Very Shortintroduction, reflecting an important change in the terminology of the last decade.In the third edition, Mark Maslin includes crucial updates from the last few years, including the results of the 2013 IPCC Fifth Assessment Report, the effects of ocean acidification, and the impact of changes to global population and health. Exploringall of the key topics in the debate, Maslin makes sense of the complexities climate change involves, from political and social issues to environmental and scientific. Looking at its predicated impacts, he explores all of the controversies, and alsoexplains the various proposed solutions.
    Tovább
    ISBN: 9780198719045
    nyelv(ek): angol
    Raktárkészlet: 1-10 pld
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    3 295 Ft

    2 801 Ft(15%)

  • Animal Rights (Very Short Introduction - 57)

    Animal Rights (Very Short Introduction - 57)

    Degrazia,David
    Kiadó: Oxford University Press
    Do animals have moral rights? If so, what does this mean? What sorts of mental lives do animals have, and how should we understand welfare? By presenting models for understanding animals' moral status and rights, and examining their mental lives andwelfare, David DeGrazia explores the implications for how we should treat animals in connection with our diet, zoos, and research. Animal Rights distinguishes itself by combining intellectual rigour with accessibility, offering a distinct moral voicewith a non-polemical tone.
    Tovább
    ISBN: 9780192853608
    nyelv(ek): angol
    Raktárkészlet: 1-10 pld
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    3 295 Ft

    2 801 Ft(15%)