Kereskedelem

EXPRESS SERIES - PROFESSIONSEnglish level: IntermediateEnglish for Customer Care is part of the Express Series. It is an ideal course for students in employment, who want to communicate better in English.This short, intensive course can be completed in 25-30 hours, so students make progress quickly.English for Customer Care can be used as a stand-alone course, for self-study using the interactive MultiROM, or alongside a coursebook such as International Express.English for Customer Care is suitable for people who have direct contact with customers in a variety of contexts, including hotels, banks, helpdesks and call centres.Students learn the language skills, professional techniques, and specific strategies they need to communicate successfully in English with customers.Each unit of English for Customer Care addresses the different forms of customer contact, such as face to face meetings, telephone calls, and written communication. The final unit presents the skills needed to solve problems and deal with customercomplaints effectively.

EXPRESS SERIES - PROFESSIONSEnglish for Sales and Purchasing is part of the Express Series. It is an ideal course for students in employment, who want to communicate better in English.This short, intensive course can be completed in 25-30 hours, so students make progress quickly.English for Sales and Purchasing can be used as a stand-alone course, for self-study using the interactive MultiROM, or alongside a coursebook such as International Express.English for Sales and Purchasing is suitable for both buyers and sales people who require fluent business English to manage international clients, deal with foreign suppliers, attend international exhibitions, and deal with complaints and enquiries.English for Sales and Purchasing presents the essential expressions and conversation techniques that will enable successful communication in these situations.Every unit presents realistic scenarios and specific themes for sales and purchasing, such as approaching a new client, selecting potential suppliers, developing proposals, and typing up orders and deliveries.

Legújabb szaknyelvi sorozat igazán friss szemlélettel készült annak tudatában, hogy a szakközépiskolában és főiskolákon szakmai gyakorlattal még nem rendelkező, a szakterületre csak készülő diákok megismerkedhessenek a kereskedelem, a turizmus, azegészségügy vagy a műszaki világ

EXPRESS SERIES - PROFESSIONSEnglish for Marketing and Advertising is part of the Express Series. It is an ideal course for students in employment, who want to communicate better in English.This short, intensive course can be completed in 25-30 hours, so students make progress quickly.English for Marketing and Advertising can be used as a stand-alone course, for self-study using the interactive MultiROM, or alongside a coursebook such as International Express.English for Marketing and Advertising is suitable for anyone who works in marketing and advertising. The course covers a range of skills and topics such as talking to clients, discussing advertising campaigns, establishing a marketing plan, and writing apress release.The course addresses all the essential responsibilities of those working in marketing and advertising departments. Students practise relevant vocabulary and speaking skills for tasks such as telephoning, emailing, and giving presentations. The courseintroduces specialist vocabulary relating to branding, market research, direct marketing, and public relations.

Kommunikáció központú német szakmai jellegű nyelvkönyv a vendéglátásban dolgozók ill. vendéglátóipari tanulók (elsősorban szakácsok és pincérek) számára. Szakmai szókincset gyakoroltató lexikai feladatokat, életszerű szituációkat, párbeszédeket, hallásutáni és olvasott szövegértéseket, írásbeli feladatokat tartalmazó nyelv- könyv. Minden szöveg és feladat a szakmában előforduló élethelyzeteket célozza meg. Tartalmaz 2 db audio cd-t a kötet hanganyagával, és megoldókulcsot. (külön füzetben))