Könyv jellemzők | |
|---|---|
| Kiadó | Oxford University Press |
| Célcsoport | Felnőtt |
| Oldalszám | 80 |
| Kötés | Fűzött |
| Méret (cm) | 19.5x26.0x0.8 |
| ISBN | 9780194579186 |
| Nyelv | Angol |
| Nyelvi szint | B1-B2 |
| Kiadás éve | 2007 |
English for Marketing and Advertising is part of the Express Series. It is an ideal course for students in employment, who want to communicate better in English.
This short, intensive course can be completed in 25-30 hours, so students make progress quickly.
English for Marketing and Advertising can be used as a stand-alone course, for self-study using the interactive MultiROM, or alongside a coursebook such as International Express.
English for Marketing and Advertising is suitable for anyone who works in marketing and advertising. The course covers a range of skills and topics such as talking to clients, discussing advertising campaigns, establishing a marketing plan, and writing a
press release.
The course addresses all the essential responsibilities of those working in marketing and advertising departments. Students practise relevant vocabulary and speaking skills for tasks such as telephoning, emailing, and giving presentations. The course
introduces specialist vocabulary relating to branding, market research, direct marketing, and public relations.